Liquid I.V. is a B2C (business-to-consumer) brand specializing in hydration solutions. It offers drink mixes that use Cellular Transport Technology (CTT) to deliver electrolytes and essential nutrients more efficiently than water alone, enhancing hydration, energy, and immune support.
 

They reached out to me to design the entire branding for a YouTubeseries called LIV24. The series showcases how different figures and brandrepresentatives go through their day accompanied by Liquid I.V. I was responsible for the graphic system for each episode, social media thumbnails, and the art direction of the videos.